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Posts Tagged ‘Marketing’

Adecco Issues Five Best Recruitment Practices for 2008

In Uncategorized on December 14, 2007 at 12:10 am

A Refresher for Employers on Better Recruitment for Better Retention

MELVILLE, N.Y.–(BUSINESS WIRE)–Adecco Group North America, the worlds leading workforce solutions and recruitment company (www.adeccousa.com) issued five recruitment best practices for 2008. With unemployment remaining below 5% for the past two years, it is increasingly challenging to find the right talent talent that will succeed within your organization for the long term. Adeccos philosophy is that improved retention starts with strong recruitment practices.

To help employers kick off the New Year focused on better recruiting, Adecco, the company that connects more people to more jobs at more companies than anyone else in the world, shares some of its best practices for hiring mangers.

1. Start at the top. Take a close look at the top performers in your organization and determine what the key characteristics are that enable them to succeed. Incorporate these into your job description, discuss them with your recruiters and address them with candidates during your interviews.
2. Look ahead. As you begin hiring for a position, consider what success will look like a year from now for the person you hire. What will the person need to have accomplished to be deemed a success? Which key stakeholders will play a role in this person’s career at the company? How will this person fit culturally with these stakeholders and the rest of their core team?
3. Clarity. Have a clearly defined job description at the onset. Avoid being generic. It will only make more unnecessary work for you, your recruiter and your management team in vetting resumes. If you take the time to really capture what the job is and the key requirements for success, you’ll be able to attract more targeted candidates. Also, when you are interviewing candidates, be clear and candid about the ins and outs of the job. Quick turnover happens as a result of a lack of clarity around what a job truly requires.
4. Communication. It’s essential to take the time to communicate consistently with everyone involved in your recruitment process from the team the person will be working with to your recruiter and of course the candidates. First, clearly define as a team what your hiring needs are and the type of person you are looking for. If you work in a team environment, it’s essential to have buy-in from the people who will be working with the new person on the key skills and other characteristics this person should possess.
Second, it’s very important to help your recruiter understand your needs. Whether it’s an internal recruiter in HR or from a recruitment firm, the more information you share with the recruiter the better a job they can do for you in identifying high potential candidates. The more you align your recruitment team with your business, your culture, the skill set you need and the characteristics you are looking for, the better results you’ll have with your search.
When you do identify candidates to interview for the role, be sure you communicate all aspects of the job to them and what success looks like. This will help them understand the long-term requirements of the job and enable them to better assess whether it’s the right fit or not.
5.

Recruiting is marketing. Every point of contact builds a brand, and recruiting is no exception. As you post jobs, interview candidates and introduce them to your company it’s an opportunity to help build your company’s reputation. Whether the candidate turns out to be the right fit or not, you should always market your company and its products/services in a positive and enthusiastic way. One, it helps generate excitement from the candidate and two, you never know if that candidate will become a customer or other type of business partner to your company one day. Also, we can never forget the impact that word of mouth has in the workforce today, so always put your best foot forward with recruits.

Its often so easy to let the most fundamental best practices of recruiting go when we are busy in our everyday work lives, says Bernadette Kenny, Chief Career Officer for Adecco Group North America. Weve issued these five best practices as a helpful refresher or guide for hiring managers to reference as we enter another year with increasing recruitment and retention challenges ahead of us.

Sapient Expands Its Digital Marketing Creative Team

In Movers and Shakers on December 10, 2007 at 6:04 pm

Former Oglivy NYC Creative Director Tomas Siedleczka Joins Sapients Miami Studio

 

CAMBRIDGE, Mass.–(BUSINESS WIRE)–Sapient (NASDAQ:SAPE) today announced that it has expanded its digital marketing creative team with the appointment of Tomas Siedleczka to creative director. This new appointment will enable Sapient to further expand its marketing services group, Sapient Interactive, which was ranked as the second largest interactive advertising agency in the United States by Advertising Age in April 2007.

We continue to attract world-class creative talent to Sapienta testament to our position as a dominant player in the global interactive sector, said Sapient Chief Creative Officer Gaston Legorburu. Our unique ability to merge outstanding creative talent with our strategic prowess and deep technology expertise will enable us to attract more marquee brands to our growing client roster.

An award-winning interactive creative director, Siedleczka is renowned for his B2C and B2B focused multi-channel campaignswhich leverage emerging media and broadband interactive videoas well as his innovative viral campaigns for the gaming industry. Throughout his career, Siedleczka creatively led successful online initiatives and campaigns for several marquee global brands, including Cisco, Volvo, Jaguar, Exxon Mobil, Dos Equis, Zac Posen and Ivy.tv.

Prior to joining Sapient, Siedleczka was a creative director for Oglivy NYC, where he was responsible for Ciscos day-to-day interactive marketing initiatives, including the well-received Human Network campaign. During his tenure at Oglivy NYC, Siedleczka also spearheaded one of the industrys most anticipated gaming campaigns, Save Sam, a joint venture from Cisco and Ubisoft.

Before Oglivy NYC, Siedleczka was a part of a key creative leadership team for Euro RSCG 4D in New York, where he was responsible for driving new business concepts, account strategy, design and creative art direction. He also played a key role in Jaguars global online marketing initiatives, extending Jaguars XJ campaign online.

About Sapient

Sapient, a global services firm, operates two groupsSapient Interactive and Sapient Consultingthat help clients compete, evolve and grow in an increasingly complex marketplace. Sapient Interactive provides brand and marketing strategy, award-winning creative work, web design and development and emerging media expertise. Sapient Consulting provides business and IT strategy, process and systems design, package implementation and custom development, as well as outsourcing services such as testing, maintenance and support.

Sapients passion for client successevidenced by its ability to foster collaboration, drive innovation and solve challenging problemsis the subject of case studies on leadership and organizational behavior used by MBA students at both Harvard and Yale. Leading clients, including BP, Essent Energie, Harrah’s Entertainment, Hilton International, Janus, Sony Electronics and Verizon, rely on the companys unique approach to drive growth and market momentum. Headquartered in Cambridge, Massachusetts, Sapient operates across North America, Europe and India. For more information, please visit www.sapient.com.

Sapient is a registered service mark of Sapient Corporation.

Contacts

Media:
Sapient
Gail Scibelli, +1.617.452.1911
gscibelli@sapient.com
or
fama PR
Jeff Drew, +1.617.758.4145
sapient@famapr.com

Sapient Named a Leading Interactive Marketing Agency by Independent Research Firm

In Uncategorized on December 9, 2007 at 8:12 pm

Sapient Delivers Unparalleled Technology and Analytics Skills for Interactive Marketing According to New Independent Report

CAMBRIDGE, Mass.–(BUSINESS WIRE)–Sapient (NASDAQ: SAPE) today announced that Sapient Interactive, its marketing services group, was named a leading interactive agency in the Forrester Wave: Interactive Marketing Agencies, Q4 2007 (December 2007) report published by leading independent analyst firm Forrester Research. According to the report, Sapient is the agency for companies with complex interactive technology and marketing needs,” and Sapient possesses deep technology integration capabilities and solid measurement and analytics services.

The report also called out the following key findings:

  • Sapient has a well-articulated process for defining clients needs in interactive marketing and has a large, well-skilled staff to deliver on that strategy.
  • Sapient has a staff with diverse backgrounds and a breadth of skills (with digital and traditional media). It has experience with all of the interactive channels and has robust tools for campaign management and reporting.
  • Sapient has a broad set of resources for monitoring social media including third-party brand monitoring tools as well as proprietary bots and Web crawlers. It also has a dedicated team that studies and helps implement social media channels and other emerging media.
  • Sapients leadership includes people with backgrounds in marketing, advertising, technology, management consulting, and research. The average tenure is nine years. Sapients CEO, chief creative officer, and business unit leads are entrepreneurs who have created value for clients and shareholders. It has a mix of acquired talent and people that have moved up the ranks of the company. Industry expertise of the management team includes financial services, packaged goods, travel, automotive, electronics, media, as well as marketing services.

For the second time this year, Sapient Interactive has been recognized as an industry leader in the interactive agency space, demonstrating the depth of our creative, marketing strategy and media expertise. This is further evidence that our differentiated strategy is working, said Gaston Legorburu, chief creative officer of Sapient. Forresters report provides a way by which prospective customers can evaluate our solutions and further reassures our existing clients that they are partnered with one of the best in the world. This report highlights our exceptional track record of integrating technology, strategy, creative, analytics and customer insight to solve clients most important brand challenges.

Sapient Interactive is the largest independent interactive agency in the worldand the first of its kind, providing brand and marketing strategy, award-winning creative work, web design and development and emerging media expertise. The company integrates creative marketing concepts with technology tools and platforms that drive new customer acquisition build loyalty and increase meaningful dialogue between brands and their customers. Last April, Sapient Interactive was named the second-largest interactive marketing agency in the US by Advertising Age. It was also named the second-largest interactive agency in Germany by the German Association for Digital Economy and the largest digital marketing agency in the United Kingdom by New Media Age. Sapient was also recognized as a leading interactive agency in the Forrester Wave: European Interactive Agencies Web Design Capabilities, Q4 2007.

To view the Forrester Interactive Marketing Agencies Wave, visit: http://web2.forrester.com/Research/Document/Excerpt/0,7211,42367,00.ht ml (Due to its length, this URL may need to be copied/pasted into your Internet browser’s address field. Remove the extra space if one exists.)

About Sapient

Sapient, a global services firm, operates two groupsSapient Interactive and Sapient Consultingthat help clients compete, evolve and grow in an increasingly complex marketplace. Sapient Interactive provides brand and marketing strategy, award-winning creative work, web design and development and emerging media expertise. Sapient Consulting provides business and IT strategy, process and systems design, package implementation and custom development, as well as outsourcing services such as testing, maintenance and support.

Sapients passion for client successevidenced by its ability to foster collaboration, drive innovation and solve challenging problemsis the subject of case studies on leadership and organizational behavior used by MBA students at both Harvard and Yale. Leading clients, including BP, Essent Energie, Harrah’s Entertainment, Hilton International, Janus, Sony Electronics and Verizon, rely on the companys unique approach to drive growth and market momentum. Headquartered in Cambridge, Massachusetts, Sapient operates across North America, Europe and India. For more information, please visit www.sapient.com.

Sapient is a registered service mark of Sapient Corporation.

Contacts

Sapient
Gail Scibelli, +1 617-452-1911
gscibelli@sapient.com
or
fama PR
Doug Fraim, +1 617-758-4176
sapient@famapr.com

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Marketing for growth

In Uncategorized on December 2, 2007 at 8:20 am

When you just start out growing the business is a very hard thing to do. You have spent a lot of money and time to get the project you are working on now, and while you are working you can’t spend the time getting the next job or filling the sales pipeline can you.

Yet if you don’t do something then you are going to reach the maximum time you can sell your services for, and there will be no where to go in terms of growth.

There there are no real easy answers to this. However, one of the best options open to you is marketing. Start to generate gravity towards your company through effective PR and marketing campaigns.
Any expert in this area will tell you that one of the secrets is that PR beats marketing any day. Remember the iPhone launch? Do you recall the ads for it? No? Thats because there were none! One of the most successful product launches of the new century was done basically through good PR, interviews, press releases, comments at conferences and other “peek-a-boo” techniques generated a level of spin that even Tony Blair would be proud of.

But you aren’t Steve Jobs, so while good PR is a must do activity, you are also going to need to supplement it with good marketing.

So spend the money, take $40,000 from last years earnings and spend it on trade publication ads, internet marketing (but low level), conference appearances, and whatever else is going to work. YOur marketing budget needs to return at least 200%. So at least $80,000 in additional revenue. Giving you the opportunity to hire an additional resource, and to start working on your practice instead of in the practice.

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